Strategery.

Art, Taking Charge, Vision

 

It’s real simple. Set goals, decide on tasks, do tasks, achieve goals.

I recently bought Lisa Congdon’s book, Art Inc. and read it cover to cover. I’ll say it was inspiring and informative and the reason I am writing this now. I read this in her book, and many other places too: You want to succeed? You must commit. Set goals, decide on tasks, carry them out, whittle big, scary goals down to do-able pieces of work. It’s logical and not particularly innovative, but making a plan can be a significant hurdle. Trying is hard and the fear of failure is paralyzing. If you don’t plan, you avoid taking the first step into the unknown. So, here goes the left foot…

Vision: Create a viable art career for myself.

Specific short-term goals:

  1. Create a website by end of January (done!)
  2. Enter local craft show by March
  3. Get showing of my art in local public place by April
  4. Make $250 in Etsy sales per month in March – May
  5. Get 3 freelance illustration jobs by September

A goal made it onto the list if it was SMART.

  • Specific – Identify the who, what, when, where, and why.
  • Measurable – Can you easily determine when it has been achieved?
  • Attainable- Is it possible?
  • Realistic – Can I do it, considering my other obligations?*
  • Timely – Set a due date.

I have so many tasks I won’t list them. Instead, I’ll address them as I go.

… right foot…

 

*At first, Attainable and Realistic seemed the same, but I think there’s an important distinction. Attainability addresses possibility. Many things are attainable: I could travel the world alone for the next 12 months. Realism factors in decisions you’ve already made: I am committed to being a decent, present parent to my two boys. Long term independent travel is not realistic for a mother of small kids.

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